HVHS Digital
Problem
The website of the Hudson Valley Humane Society of Rockland County, NY was outdated and static. It did not allow for important updates such as new animals for adoption, events and news.
Solution
As part of the entire rebranding of the HVHS, the new website incorporates the whimsical look and feel of the organization, provides better user experience and allows for up-to-the-minute updates.
Result
The new website generates more traffic, increases adoptions and gets more supporters because it reaches animals lovers outside of the community as well. The overall HVHS identity received tremendous positive feedback. The latest advertising campaign called “The Lucky Ones” is touching and powerful. The ads feature animals rescued by the HVHS and emphasize the importance of no-kill with strong and empowering copy. Supporting web banners were also created to increase awareness.
“Marina listens to her client’s needs and designs with their branding efforts in mind. Because of Marina’s keen eye and understanding of our goals we were able to present our brand and market to our supporters professionally.”
Annmarie Gaudio
President
Hudson Valley Humane Society
