Evonik Acrylite Advertising Campaign


Integrated ad campaign for Evonik’s Acrylite division.



Evonik’s Acrylite division makes acrylic sheets for digital printing which make images pop, are durable and most importantly have amazing ink adhesion. To convey this message “No one likes adhesion failure” campaign takes a humorous approach and shows several understated (and undesirable) situations where adhesion has failed, such as a toupee and lipstick on teeth. This successful campaign has been digital as well as print and direct mail. Winner of Gold Communicator Award of Excellence from the Academy of Interactive and Visual Arts!